| Who doesn't love a diamond? Known as the
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| | round diamonds are called ideals.
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| traditional gemstone for an engagement
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| | Diamonds are cut for weight. They have
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| ring, diamonds have steadily risen in
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| | no color and no nutrititional value.
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| popularity since the early 1940s, when
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| | Diamond is all about sparkle. Fine
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| Harry Openheimer the president of the De
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| | cutting delivers the sparkle.
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| Beers cartel visited New York to meet
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| | 3. Never buy a clarity grade above VS2.
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| with Gerold M. Lauck the president of
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| | Diamonds are graded using a 10x
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| N.W. Ayer, a leading advertising agency.
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| | magnifier. A diamond graded Flawless and
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| The value of diamond sales had declined
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| | one graded SI1 (slightly included) are
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| 50% by the end of World War I and
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| | visually identical. The first and last
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| Openheimer was determined to do something
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| | time you will use magnification is the
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| about it, Lauck's suggestion; manufacture
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| | day you buy the stone.
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| a tradition. So successful was the
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| | 4. Diamond color is based on tonal
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| campaign that in 1967 De Beers hired J.
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| | variations of the color yellow on a
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| Walter Thompson to create a similar
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| | scale of D-Z. There is no A, B, or C.
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| "tradition" in Japan, a country with
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| | The more yellow the lower the grade.
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| absolutely no history of diamond giving.
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| | The first four colors D-G show no yellow
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| As a result, today over 90% of all
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| | when viewed face-up. Want to save money?
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| Japanese women receive a diamond
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| | Think about a G.
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| engagement ring.
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| | 5. Look for moderate blue flourescence.
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| Although everyone loves a diamond, few
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| | About 1/3 of all diamond flouresce blue
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| people know how to wisely choose one when
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| | in ultraviolet light. While we can't see
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| standing at the jewelry counter. Here are
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| | unltraviolet we can see its affects.
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| five tips on how to buy your perfect
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| | Blue is the complement of yellow. Thus,
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| diamond:
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| | blue flourescene will cancel out yellow
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| 1. Diamonds are graded using the 4 Cs.
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| | and make the diamond appear whiter and
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| Color, Cut, Clarity and Carat weight but
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| | more beautiful as well. A flourescent H
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| they are not of equal importance.
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| | may look like a D.
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| 2. Cut is the first C. Very well cut
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