Talent Acquisition in 21st Century-A Big Challenge (Part-II)

In previous Part-1, I mentioned about thew needcompany and standards you judge people against.
to talent acquisition, how it is different fromBut you should also explicitly communicate the
recruitment and ways to evolve effective talenttype and caliber of managers you want to have
acquisition strategy.Talent Acquisitionin your organization. Weave
StrategiesBasic StrategiesIf we were reallydevelopment into your organizationEmphasis must
serious about looking for talent, here are some ofbe on the development of your people. Everyone
the things we would be doing as Staffing,in your organization - even if he/she cannot be a
Recruiting, talent Management and as humansuperstar - can push the limits of what they can.
resources professionals:1. We would work harderBut many leaders do not understand how
than we do at identifying high performers:managers grow.Job experiences are critical in
Together with high performers themselves, wedeveloping people. You can: Keep the
could establish some indicators of success or oflearning curve steep: challenge managers with
high performance for each position we recruit for.tasks they do not yet know how to do.
These could be the number of sales they have Give people different kind of
made in a month, the number of reports theychallenges.
have written that resulted in consulting Give people high-octane special
assignments, the amount of revenue their groupprojects assignments: these assignments must
has generated, and so forth. This is hard workrequire a variety of skills.
though. There aren't a lot of benchmarks to go Continuously stretch the boundaries of
by, but we all know more or less who contributescurrent jobs: challenge people to reconceptualize
the most to our organizations. Our task is totheir roles, reorient their responsibilities. Let the
quantify those contributions.2. We would workindividual define the potential he or she will
with managers to develop profiles of the highcontribute.
performers in each group: We would try to find Structure jobs to be more
commonalities and things we could identify duringdevelopmental.
the screening process that might predict success. Pay special attention to some
These could be competencies, activities highjobs.Mentoring is a powerful tool to help you
performers engage in, work methods, orweaving development in your organization. A
processes. There are many firms that can helpmentor should offer encouragement and believe in
you determine what these "critical successthe ability of the individual to achieve great
factors" are and even help you develop tests tothings. Carefully assign mentors
identify them in candidates.3. We would find out Explicitly assign duties
where potential high performers like to go and Follow up with mentees
what they like to do: This step allows you to Enable multiple programs
target your advertising toward high performers Note the benefits Influence
and decide which events are worth attending soPeople Decisions Far Down your
that you can get at the kinds of people you seek.OrganizationDefining the standard for leadership
Doing this well requires a focus on competitivetalent isn't enough, though. Leaders who manage
intelligence, or "CI." CI is well known in thetalent well get directly involved in the hiring,
industrial world; many companies employ CIpromotion and firing decisions for many people as
experts to ferret our information aboutthey possibly can.This doesn't mean that you
production capacities and equipment installations atnecessarily make all the decisions on people two
their competitors. The same principles apply toor three levels below you. But you should
recruiting. You can gather information frominfluence them by making sure that the talent
competitors and from vendors and suppliersstandard is being used objectively and by
about where good people may be located. Youcontributing your judgment in a meaningful way.
can certainly use your employee referral programWhen a vacancy is being filled, add or remove
for the same purpose.4. We would do a bettercandidates from the slate, interview the finalists,
job of collecting and capturing critical informationvoice your opinion and then in most cases, let the
about candidates: The knowledge you graduallyimmediate boss make the decision. Make it your
accumulate is valuable and should be put intobusiness to know the people two or three levels
some sort of database where it can be sharedbelow you well enough to have an informed,
with other recruiters. A BLOG can form the basisfirst-hand opinion about their performance and
on an internal or external community of recruiterspotential. Drive a Simple, Probing review
where this kind of information can be exchanged.of TalentDo you regularly discuss the talent in
This is a form of knowledge sharing and transfersyour company with the same rigour and intensity
that, when properly done, can save thousands ofthat you discuss the budget? You should. Every
hours of work and bunches of money. After all,company, indeed every business unit or division,
headhunters rely on their own human knowledgeshould have a rigorous talent-review process.An
management systems (i.e. their brains) to do thiseffective talent-review process has many
all the time. Our challenge is to make this moreimportant benefits:
broadly accessible and to keep it current.5. Finally,It is a direct way for a leader to build the
we would recognize the importance of developingstrength of the talent pool deep in the
people so that they can become high performers:organization.
The recruiting function has to move towardIt imposes the discipline of having regular
becoming more like a talent agency - something itconversations and making decisions about people,
has not been historically. Talent agencies not onlysome things that are easy to let slide.
recognize talent but also develop it for strategicIt is a way for the leaders to engage in
purposes. We as recruiters need to take ourdiscussion about the standard of talent they are
knowledge of what talent looks like and offerseeking to build and how they should go about
people who have "it" a chance to acquire the skillsdoing that.
they need to perform the jobs we have.MostlyIt is the backbone of good Talent Management.A
this will apply to our current employee populations,talent review is a disciplined way for the leaders
but it could also apply to people outside as well.of an organization to discuss the performance and
The only limits are our own vision and our abilitypotential of their people and to decide on action
to work within the politics of our corporateplans for strengthening the talent pool. This is a
environments. One way to find those with talentvery different from perfunctory
would be to open all of our screening processessuccession-planning event that most companies
to anyone and then select those who seem likelyhold-events that are marked by polite
to be successful. The Internet and our recruitingpresentations, an absence of candour and little
websites make this very easy to do. Thefollow-up action. The best companies have
development side could take the form ofrigorous talent reviews in each division, with the
classroom training, e-learning, internships, actionsame intensity and importance as the budget
(work-based) learning assignments, or specialprocess. Hold Managers Accountable for
programs that train a group of people for specificthe strength of their talent poolsEach unit- be it
jobs within a company.The key is that recruiting isAccount Dept., Product Division, Customer Service
not only about finding talent, but also, increasingly,Division, Sales Force- Should set three to six
about developing it. If we are to move ourSpecific talent strengthening objectives for the
profession upwards and start making realcoming year. These objectives should be
contributions to the bottom line, these things Inegotiated between the unit manager and the
have described are what it is going to take.Talentnext-higher executive. Assessing how well a
Acquisition Strategies for 21st CenturyBefore wemanager delivers against those objectives will
start further lets see what's the mindset ofrequire judgment and ongoing discussions about
people about "Talent Acquisition":Old Mindset abouthow effectively the talent pool is being built.
People:Unfortunately, these conversations are nor taking
A. A vague notion that "People are our Mostplace in any systematic, comprehensive, probing
Important Asset"way in most companies today.Last but not least
B. HR is responsible for people Managementlets discuss about another way of "Talent
C. We have a two-day Success Planning ExerciseAcquisition"...POACHING...acceptable or
Once a yearunacceptable??A Primer on PoachingPoaching is
D. I work with the people I inherit.New Talentnot wrong and it is not unethical as well. It only
Mindsetshows some loop holes in the retention strategies
A. A deep conviction that Talent Leads to Betterof the company whose employees are being
Corporate Performancepoached. If I identify a talent of my requirement
B. All Managers Are Accountable forin your company and if I can afford that talent in
strengthening their talent Poolterms of Compensation and growth then I have
C. Talent Managers is a central Part of How weevery right to poach the same. Poaching talent is
run the companythe practice of proactively targeting and hiring top
D. I take bold actions to build the talent pool Italent away from a competitor or top firm, with
need Strengthen Your Own Directthe specific intention of:Securing skills or capabilities
ReportsBecoming a great talent manager starts infaster than if you were to attempt to develop
your own back yard. Set high standards for thetalent internally through training and development
caliber of talent you will have on your team andeffortsSecuring expanded capacity (i.e. more
take deliberate action to strengthen that group.bodies) that will require fewer ramps up time
Develop a discerning "nose" for talent, and makeMitigating high-level talent losses due to
clear-eyed, insightful assessments of theattritionDamaging your competitors' ability to
performance and potential of each person. Areachieve their strategic objectivesThe approach is
they capable of taking this particular job where itnot new and has been deployed around the world
needs to go? What are their greatest strengthsfor ages, particularly in sports. Take a World Cup
and what holds them back from being moresoccer (football) team for example. Can you think
effective?Tell your people, in a straightforwardof a single team that is made up entirely of
way, how they are performing and what youplayers from the country that team represents?
perceive as their greatest strengths andThe truth is that when winning matters, the best
weaknesses. Only 35 percent of the managers inteams seek out the best talent wherever it
our survey feel that their company is open andresides, be it their backyard or a tiny undeveloped
candid with them. Telling people about theircountry nestled between two warring nations.An
strengths builds their self-confidence. Telling themUnstoppable Global TrendThe migration to a truly
about their weaknesses helps them grow. Giveglobal economy is impacting every nation large
people the performance feedback they so need,and small in both positive and negative ways. One
and then encourage and coach them to improveof the most apparent impacts is that it has
their performance.Give the strong performersincreased demand for labor in nations that once
new challenges, greater responsibilities and thesupplied a surplus to developing nations, causing
tasks they are most passionate about. Acceleratedramatic increases in local wages, in turn making it
their development and do everything you can tomore difficult to recruit talent abroad. In addition,
keep them delighted and energized. Spendthe rampant growth of offshore outsourcing has
two-thirds of your coaching time on the A and Bimbued developing nations with disposable income,
performers, rather than on the C performers, asmaking possible their investment into higher value
can so easily happen.Face up to the difficult taskwork.Combined, these two external forces are
of dealing with low performers. Tell themcomplicating the pillage model that for so many
unambiguously that their performance is not goodyears has filled hospitals with nurses and hardware
enough, and tell them exactly what they need tosoftware firms with engineers. It has also turned
do to improve. Encourage and help them tothe tables; such that developing nations must now
improve. If their performance does not improvedevise ways to steal talent back from
sufficiently, remove them from the position,hyper-developed nations, i.e. poach!
either by finding them a different role that willAggressive firms in such nations are following the
allow them to succeed or by asking them toleaders, they are:Putting work where the talent
leave the company. A recent study published inresides
Fortune magazine noted that the single greatestSubcontracting outsource contracts for low value
reason why unsuccessful CEOs fail is their inabilityactivities to other developing nations
to deal with poorly performing subordinates.WhileOpening offices in locations that compete directly
developing the people you already have, hunt forwith their clients
new talent to bring into your group. Look forOffering very lucrative compensation packages
high-potential people deep within your organizationfor key players who return or are willing to
to promote. Look for high performers in otherrelocate to a developing nation
units and constantly scout your networks on theIn short, the war for talent is no longer a local
outside for highly talented people to bring into thewar, but rather a global one that will drive the
company.Finally do everything you can to makeevolution and practice of talent poaching.Three
your unit a magnet for highly talented people.Dominant Poaching StrategiesPoaching activities
Give people exciting challenges and lots of roomlargely fall into one of three categories:Direct
to spread their wings. Help them grow their skillssourcing. Firms use new data-mining techniques
and body of experience. Be a demanding bossand tools, combined with age-old recruiter phone
who sets high aspirations, but also one whotechniques, to mine the organizational structure,
engenders trust and helps others shine.All of theemployee identities, and employee performance
above actions contribute to achieving a subtleindicators of talent and product competitors. This
objective: They instill a talent mindset in leaderscompetitive intelligence is later used to determine
throughout the organization. Companies thatwhom specifically should be targeted for poaching.
practice outstanding talent management have theAll work is carried out internally.Third-party
talent mindset embedded in the institution.Part ofpoaching. This strategy relies on using a vendor or
a leader's job is to teach others the mindset, skillsseries of vendors to identify everything from
and habits of good talent management. You dowhich firms to target to what individuals to go
this in part by role modeling effective talentafter based on your strategic objectives. (It is
management. Do you give candid feedback toalso by far the most common way organizations
your direct reports on their performance and howthat find poaching unethical actually practice it
they can improve? Do you actively help yourthemselves. In their minds, poaching is perceived
people shape their roles so they are constantlyas unethical only if you do it yourself.)Attract
growing and stretching? Do you have a numberthem with "honey." The third strategy is likely the
of people outside your reporting line that youone that few organizations would associate with
actively mentor? If you are not doing thesepoaching, what we call the "attract them with
things, why would anyone else in your organizationhoney" strategy. This approach utilizes six
do them?You also instill a talent mindset bydifferent channels to drive candidates to your
sharing and teaching your philosophies about whatorganization from other specific organizations,
it takes to build a strong talent pool and what itmuch like product firms steer you to their
takes to be an effective leader. Kevin Sharer,products in grocery stores.All three strategies
CEO of Amgen, is very deliberate about this: "Ihave the same impact in the long run, but offer
have tried to convince our top managers that iffirms a varied level of "ethical exposure," timeline,
they believe people and people processes areand cost. The three strategies outlined above are
HR's responsibility, they have totally missed therank ordered in terms of their time to
point. People are every manager's responsibility.productivity and cost, from least expensive with
That's the only way we will strengthen our talentquickest impact to most expensive with slowest
pipeline."When we asked Sharer how confident heimpact.ConclusionThis article is quite exhaustive
was that he could convince leaders, managers andand in this I tried to explore almost all the
scientists to embrace a talent mindset and makemethods of "Talent Acquisitions" but "Recruitment
talent their job, he responded, "We're makingManagers" and "Talent Acquisition Managers" can
good progress. When you're working with me,still innovate many other "Strategies" for effective
strengthening your talent pool isn't some optionalTalent Acquisition.By Sanjeev Sharma
deal."Taking an active role in building the talent poolor Blog:
throughout your company will require anywhereYou can read my articles on Contact Center and
from 30 to 50 percent of your time andCall Center Industry at and with my own friends
attention. But how could you make better use ofwho are into hiring...from across the globe.Inputs
your time? Becoming a great talent leader mayfrom the Research Team of 07/09 Management
require a fundamental shift in how you conceiveConsultants.Other books referred are:
of your job. Every leader should make talent1. The Talent Management Handbook: Creating
management a central part of his or her job, too.Organizational Excellence by Identifying,
This process will direct your company into buildingDeveloping, and Promoting Your Best People
leaders while positively impacting the overall(Hardcover)
performance therein. Establish a talentby Lance A. Berger, Dorothy R. Berger
Standard... sharp difference between poor;2. Recruiting Excellence: An Insider's Guide to
average and excellent performance is creating aSourcing Top Talent; by Jeff Grout, Sarah Perrin
benchmark for evaluation and promotion.If you3. Ask the Headhunter: Reinventing the Interview
are a leader of a large organization, you also haveto Win the Job; by Nicholas Corcodilos, Nicholas
to extend your influence to the talent pool. StartCordilos
by setting the gold standard for talent for your4. Hiring the Best: A Manager's Guide to Effective
organization. Identify and articulate theInterviewing by Martin Yate
characteristics and caliber of leaders that the5. Hiring the Best Knowledge Workers, by
organization should have. You model this everyTechies & Nerds
day through the quality of the people you hire,6.
the quality of people you chose to keep in the