| The name David Yurman conjures up images of | | | | reproductions that evoke a similar feel to the |
| sensual, beautiful, and stylish women, women who | | | | genuine articles. Many of them are outstanding |
| are confident about their fashion choices and | | | | copies that seen alone may be mistaken for the |
| know that classic and distinctive are words to | | | | real thing. This opens up a whole new market for |
| describe the jewelry of choice. | | | | consumers and vendors alike. Women who would |
| David Yurman the man is a sculptor by training | | | | otherwise be unable to afford these chic and |
| who went into jewelry design after favorable | | | | stylish accessories are now able to dress the |
| reactions to a unique bracelet that he crafted for | | | | part, and vendors are able to profit through this |
| his wife. The design, of a twisted cable, is now his | | | | hot, new trend. David Yurman inspired jewelry will |
| signature piece, and is incorporated into all of his | | | | continue to be in fashion so long as the real brand |
| merchandise. | | | | remains strongly in demand. |
| David Yurman the brand is an exclusive and | | | | Designer inspired jewelry is often drastically less |
| costly luxury label that is carried by the most | | | | expensive than the authentic counterpart, and the |
| high-priced and elite department stores and | | | | differences are often imperceptible to the |
| boutiques, such as Saks Fifth Avenue and Neiman | | | | undiscerning eye. The brand name "Sterling silver |
| Marcus, in addition to his own, private boutiques. | | | | ice sage bracelet," featuring the signature, twisted |
| Most of his pieces are completely prohibitive for | | | | sterling silver with sage colored semi-precious |
| the average woman. A sterling silver bracelet can | | | | gems, goes for $1500. A similar looking inspired |
| run over $1000, and a solid gold one over | | | | bracelet set with cubic zirconium has a retail price |
| $10,000. These prices are sustainable for the | | | | of just $21. That is quite a staggering margin, |
| company due to the special designs that make | | | | considering that the difference to the eye is not |
| each piece a work of art above the actual value | | | | necessarily perceptible. A brand name "Blue Topaz |
| of the precious metals used. To be sure, only | | | | Petite Albion Necklace" is sold for $590, with |
| women in the upper echelons of society are able | | | | matching "Albion Earrings, Blue Topaz" going for |
| to wear these unusual, exquisitely designed | | | | $1490. The designer inspired set can be yours for |
| objects. | | | | just $48 or $21 wholesale. |
| However, manufacturers who recognize the | | | | As the difference in price suggests, this is a |
| desire of women everywhere to wear these | | | | competitive market with enterprising companies |
| designs have been able to reproduce similar | | | | able to take advantage of women's savvy and |
| models and market what is known as "David | | | | style everywhere. Women want to look elegant |
| Yurman inspired jewelry." These are not authentic | | | | and fashionable, and with David Yurman inspired |
| counterfeits, rather extremely beautiful | | | | jewelry, they can. |