| tart --> | | | | the American Gem Society (AGS) are by far the |
| Diamonds are considered to be one of the most | | | | most credible diamond grading laboratories in the |
| precious stones everywhere around the world, | | | | world. |
| thanks to the ever so popular marketing | | | | Here are some reasons why you should not buy |
| campaign of De Beers which was launched in | | | | a diamond without a diamond certificate:o You can |
| 1947. Who hasn't heard about the advertisement | | | | find the best deals in town. A diamond certificate |
| that "diamonds are forever"? This simple line | | | | gives you the exact details of the gem you are |
| unquestioningly changed the diamond market | | | | considering to buy. Why is this important? Well, |
| forever. | | | | knowing the exact features of the stone will allow |
| Indeed, diamonds have come a long, long way. | | | | you to do some comparison-shopping before |
| Now, diamonds are considered prime choices for | | | | doing the actual purchase. Hence, you have the |
| engagement rings to signify lasting relationships. | | | | chance to find the best deals in town!o You get |
| They are also considered as family heirlooms and | | | | your money's worth. How unfortunate would it be |
| as wise investment pieces. With almost everyone | | | | if you find out that your jeweler has tricked you |
| holding on to their cherished diamond jewelry, the | | | | into paying an extremely high price for the |
| demand for these stones continues to increase | | | | diamond you bought? With a diamond certificate |
| dramatically. Without doubt, diamonds are among | | | | at hand, there will be no more worries about |
| the most highly coveted gemstones. As such, if | | | | overpaying for a particular piece of diamond |
| you consider buying some, you would certainly | | | | jewelry. A diamond certificate allows you to make |
| want them to be worth exactly what the | | | | an informed choice. Therefore, you pay for the |
| jewelers claimed them to be. And how do you do | | | | stone based on its qualities. No more, no less!o |
| it? Ask for a diamond certificate! | | | | You get to sell the diamond at a better price. In |
| A diamond certificate can be accurately described | | | | case you want to sell your diamonds for one |
| as the blueprint of a diamond. It tells you the | | | | reason or another at some future time, you will |
| exact measurement, weight and the details of the | | | | have the necessary documents to authenticate |
| cut and quality of the diamond. In a nutshell, it | | | | its value. Plus, selling diamond jewelry, or loose |
| spells out all the individual properties of the stone | | | | diamonds, without a certificate to back it up is |
| itself and provides proof of the stone's identity | | | | nearly impossible.o You can safely insure your |
| and value. You may be required to pay for the | | | | diamonds. To insure your diamonds, a copy of the |
| certificate but its cost is usually quite low. Plus, | | | | certificate will be required to provide a proof of |
| securing a certificate will provide you a | | | | its value. Who else can argue over the actual |
| much-needed peace of mind knowing that you | | | | value of a diamond when it is authenticated by a |
| are getting your money's worth. | | | | diamond certificate? |
| These certificates provide an unbiased description | | | | There are many good reasons why you should |
| of the diamond, since it is issued by diamond | | | | never even consider buying a diamond without a |
| grading laboratories and not by your average | | | | certificate issued by a credible laboratory. So, if |
| dealer or jeweler. At present, there are many | | | | you are planning to go shopping for that precious |
| laboratories which issue diamond certificates, but | | | | diamond, ask your jeweler for its certificate. |
| the Gemological Institute of America (GIA) and | | | | |