| During the holiday season, loose cubic zirconia | | | | exchange handout flyers during the holidays. |
| jewelry sales usually increase as people buy | | | | Some great businesses to work with include |
| jewelry as gifts for their loved ones. Jewelry | | | | clothing stores, shoe stores, beauty supply stores, |
| makes a great gift because it's beautiful enough | | | | thrift shops, beauty salons, and nail salons. These |
| to be given to almost anyone but yet small | | | | stores target your cubic zirconia jewelry shoppers |
| enough to put in a Christmas stocking. If you own | | | | and are likely to give more response. |
| a jewelry store, here are some easy ways to | | | | Holiday Displays for CZ Stones and Jewelry |
| increase loose cubic zirconia jewelry sales during | | | | Wholesale CZ stones can be ordered to |
| the holiday season. | | | | complement one another in your holiday jewelry |
| Advertising for the Holidays | | | | displays. When ordering wholesale, color coordinate |
| Your holiday season advertising should begin in | | | | lab created gems, simulated stones, and synthetic |
| early fall if possible. This is so you can grab sales | | | | gems for popular gift items. If you keep adequate |
| from early holiday shoppers. You might dress | | | | records, look back at years past to see what the |
| your jewelry display windows and showcases in | | | | buying trends have been for holiday gifts. Order |
| autumn colors or Thanksgiving decor and have an | | | | items accordingly. Create cubic zirconia jewelry |
| "After Thanksgiving Sale" for Christmas shoppers. | | | | displays that will get customers in the mood for |
| Then decorate for Christmas immediately after | | | | holiday shopping. Be sure to have proper lighting |
| Thanksgiving. | | | | and colors to bring out the "holiday spirit!" |
| Send Christmas sales postcards to your customer | | | | Don't forget to combine jewelry items into sets |
| base during October with ideas about cubic | | | | at a slightly discounted price to increase your |
| zirconia jewelry gifts for the holidays. You can | | | | amount of dollars per transaction. Customers love |
| even offer a coupon on these for early shoppers. | | | | great deals that come in convenient packages. |
| These postcards are meant to be a "first | | | | Offer Complementary Gift Wrapping for Cubic |
| contact" to your customers to get them thinking | | | | Zirconia Jewelry Gifts |
| about your jewelry store for possible holiday | | | | Loose cubic zirconia jewelry sales will increase |
| jewelry gifts. Near Thanksgiving, do a second | | | | even more if you offer gift wrapping as a "free |
| postcard mailing with your main Christmas offer. | | | | service with purchases of $___ or more" - you |
| This is also a great time to send out a full-color | | | | fill in the dollar amount. Men especially love to take |
| sales paper with holiday cubic zirconia gift ideas. | | | | advantage of gift wrapping services. Use elegant |
| Referrals and Newspapers | | | | gift wrap paper and boxes that will make your |
| Another idea for holiday advertising is handing out | | | | jewelry and your store shine. Include a pretty |
| referral cards to customers; never underestimate | | | | bow or ribbon and a gift tag on the box as a |
| the power of referrals! Also, place classifieds in | | | | finishing touch! |
| your local newspaper announcing your loose cubic | | | | Make the Grade this Holiday Season |
| zirconia jewelry sale. These ads are much cheaper | | | | Don't be afraid of cubic zirconia critics during the |
| than big, elaborate ads that often go unread. If | | | | holiday season. Some people will never buy lab |
| you must put a regular ad in the newspaper, | | | | created gems while others won't buy anything but |
| make it a coupon with what looks like a | | | | cubic zirconia stones. So, be sure to proudly |
| perforated line around the ad. Coupons usually get | | | | display information about your loose cubic zirconia |
| more attention than regular ads, and you can test | | | | jewelry, the grades of quality (grades A, cubic |
| your response rate using coupons as well. | | | | zirconia AAAAA or CZ AAA), and the |
| Networking with Locals | | | | tremendous value of these pieces as gifts. |
| Try networking with other business owners and | | | | |