Is a Fancy Name Enough to Keep Brown Diamonds Popular?

Brown and shades of brown have become a hotare mined from the Argyle Diamond Mine in
color for a range of things from interiorAustralia that they have devised their own color
decorating to clothes and even diamonds. To seegrading scale for these colored gems. The scale
for yourself how popular they have become justgoes from C1 - C7, light champagne to cognac.
pay attention to what the celebrities are wearing,Some see this as a marketing ploy as this scale is
as they are always setting the trends. Many starsnot recognized by the well-respected Gemological
have been seen wearing brown diamond rings,Institute of America (GIA). Their scale goes from
necklaces or earrings at premiers or other bigD, which is colorless, to Z, which is a less valuable
events.slightly colored diamond.
These earthy colored gems have become a hotThe well known jeweler Le Vian coined the term
item, but they weren't always this popular. At onechocolate diamonds to make their brown gems
time they were considered unacceptable formore appealing. It seems to have been a smart
jewelry because they were seen as low color.and successful move as the term has become
Their color was not intense enough to bemore popular, and so have these diamonds.
considered a fancy colored diamond, but thereIs the popularity of champagne, honey, cinnamon,
was too much color for them to be considered ascognac and chocolate diamonds just a fad?
a valuable white diamond. Many of them were setWhether or not the demand for these appealing
aside to use for industrial purposes instead. Butnamed gems that don't quite fit into the GIA
with the help of good marketers mixed with thescale will last is yet to be seen. They are still
natural beauty of these gems they are nowdiamonds so they have the same qualities including
becoming increasingly popular as the centerpiecesparkle and durability. And if you have seen them
or an accent piece in jewelry.in person it is hard to deny their natural beauty.
So many of these brown and yellow diamondsOnly time will tell.