Is Jewelry Recession-Proof?

In the post 9/11 economy, things for merchantsas other retail stores.
and retailers have been a little shaky-but not forSuch findings might be attributed to the fact that,
the many lucky entrepreneurs andon the whole, those who are the most active
businesspersons who earn their livings dealing injewelry purchasing customers are also those least
the jewelry industry. It seems that diamonds arelikely to feel economic strain. The jewelry industry
a girl's best friend, after all; and it seems thatmost often caters to the wealthy, a set of
pricy, token gems might never see the day whencustomers who are undeniably less prone to cut
they are declared: "officially out of style."back on their jewelry spending just to make up
One of the main secret ingredients to thefor the rise in gas prices and things of that sort.
longevity of the jewelry market is that jewelry,They can afford to maintain their expensive
unlike many other things on the market, is not atastes and habits, without much cause for worry
fickle new consumer product and likewise not aon the status of inflation.
passing fad. Styles over centuries change; thisBecause the government knows that jewelry
much we know is true. But one covetedspending is still on the rise, they continue to invest
centerpiece for the wrist and neckline of virtuallyin it. The Pak Tribune tells us of  Pakistan's
every temptress from Helen of Troy andrecent pledge to achieve $500 million in gem
Cleopatra to today's most popular fashion queensexports to the U.S. by 2010 is yet another a
is the precious gem, one of natures finest ownsurefire sign that investing experts do not expect
creations that have been even further perfectedthe worth of jewelry or the success of the
by the modern technologies of man. While clothingindustry to decline at all this decade. The United
styles changed and evolved dramatically overStates' Agency for International Development
time, from the loincloths and togas of our distant(USAID) is working on a new initiative to help
past to the poodle skirts and bellbottom jeans ofincrease the competitiveness of small and
much more recent decades, jewelry is the onemedium-sized Pakistani enterprises. As a result,
and only ornamental element that has survivedPakistan's Gems and Jewelry sector is now ready
the weathering, changing times.to claim its rightful place in the US's
A symbol of wealth, beauty, power, and lust;high-level-export international market loop, and the
jewelry, in all of its various forms, represents theU.S. is guaranteed a steady supply of quality
human psyche, the human will, and even theforeign gems to keep quenching the world's thirst
human spirit. It is as rich as it is luxurious, and itfor fine jewelry.
holds a value entirely of its own, a value aboveThe jewelry industry remains on top, relatively
the value of money. Of course, every gem doesuntouched by the unpredictable twists, turns and
have its price; but remember, jewelry was tradedflux's of the world economy. This is somewhat
long before the days of proper commondue to the fact that the lure of our earth's most
monetary exchange-a striking green light toprized and precious stones seems to not vary
investors and buyers everywhere indicating thatwith the changes of time and circumstance. It is
jewelry is one of the only goods on the marketalso due to the fact that jewelry is so often relied
today that would still have worth, should theupon to uphold so many meaningful cultural
economy, as we know it, cease to exist.traditions that have transcended the ages. 
In his research, Leon Lazaroff of the ChicagoJewelry will always be a part of our social fabric,
Tribune found that the economic sector devotedbecause it has been so deeply interwoven into
to luxury goods, one major category beingour customs and traditions. Marriage proposals are
jewelry, has remained relatively stable andmet with diamond rings and bands of gold; a
unaffected by recent cutbacks in consumertradition so common to most of human history
spending. In today's ever-tightening economy,that it is highly unlikely that it will ever change. In
studies show that people are beginning to buy lessan economy where the influx in gas prices means
and spend less. But in looking at luxury goodsa decrease in sales for types of larger-model
retailers such as New York's popularly pricycars, it is at lest reassuring that the jewelry
Tiffany & Co., statistics show that jewelryindustry won't suffer the same decrease in
stores are typically not as economically sensitivepopularity.