| Swarovski jewelry is a high fashion luxury | | | | high quality gemstones on a mass scale, |
| enterprise that precisely cuts glass with a unique | | | | Swarovski was able to create a new standard in |
| technique that produces brilliant crystals. It was | | | | style and has been able stake its claim in the high |
| founded in 1985 in Austria on the revolutionary | | | | end fashion market. People use these unique and |
| basis of an electric glass cutting machine. In order | | | | high quality crystals to adorn everything from |
| to create the brilliant rainbow colored light | | | | cellphones and purses, to jewelry and clothing. |
| reflection that has become synonymous with the | | | | Swarovski has single handedly changed the crystal |
| Swarovski brand sometimes the crystals are | | | | and fashion industries and has brought adornment |
| coated with a unique metallic chemical. Swarovski | | | | with crystals into the mainstream. Not only are |
| has ballooned in popularity and prestige in the past | | | | Swarovski crystals used to adorn goods, they are |
| 15 years. | | | | also gaining popularity as traditional jewelry that |
| Some people might think that Swarovski is a | | | | adorns people. There is no doubting the high end |
| cheap substitute for diamonds or other precious | | | | production value of Swarovski jewelry anymore, |
| gemstones, but it has never been Swarovski's | | | | wonderfully elegant pieces have gained notoriety |
| goal to imitate diamonds. Swarovski has always | | | | and are proving Swarovski's worth on the high |
| been about carving its own unique niche in the | | | | quality jewelry market. Now celebrities do not |
| gemstone market. This niche includes a very | | | | hesitate to don Swarovski on the red carpet. |
| versatile gemstone that can be used to adorn an | | | | These one of a kind crystals have become |
| eclectic variety of of goods. This wide array of | | | | increasingly regarded as standards in elegance and |
| possibilities for gemstone adornment would never | | | | high fashion. This trend has come hand in hand |
| be possible with diamonds or other high quality | | | | with the ever increasing popularity of Swarovski. |
| gemstones, these gemstones are just way too | | | | These trends have also led to high end Swarovski |
| expensive and rare for this kind of use. | | | | designs to become increasingly expensive. No |
| What Swarovski was able to accomplish was to | | | | need to fret though, their are high quality replica |
| make gemstones a sort of "style". Now | | | | Swarovski options that are available at a much |
| decorating anything with gemstones was as much | | | | lower price. These expert and detailed replica |
| of a style as any other pattern or textile. Thus | | | | dealers provide amazing quality at a fraction of |
| Swarovski ushered in a revolution of sorts in the | | | | the cost. |
| fashion industry. By being able to produce brilliant | | | | |