| Don’t Get Scammed By Wilmington Jewelry | | | | have a greater radius than a similarly sized rough |
| Stores: The Shallow-Cut Diamond | | | | diamond that is properly cut by a master |
| Do you know what to look for when you’re | | | | craftsman. The trade-off is the shallow cut |
| shopping for a diamond? Not knowing could cost | | | | diamond loses some of its fire and brilliance. |
| you hundreds or even thousands of dollars. Some | | | | The scam comes when a jeweler uses special |
| jewelers will take advantage of the fact that | | | | lighting to artificially add brilliance back into the |
| most of their customers don’t know what | | | | poorly cut gems. All jewelry stores use optimal |
| they’re looking at. Arm yourself with the right | | | | lighting and other gimmicks to show their wares in |
| knowledge and no one will take advantage of you. | | | | the best possible light. Some less reputable stores |
| Today we’re going to talk about a common | | | | take things a step farther. They will use bulbs that |
| scam that has to do with the cut of a diamond. | | | | have a strong blue component or strong UV light |
| Cut is probably the least well understood of the 4 | | | | to make a diamond appear whiter and more |
| C’s of diamonds. It is not the shape of the | | | | brilliant than it would naturally. Because cut is so |
| diamond. Cut reflects the skill of the diamond | | | | commonly misunderstood, they often get away |
| craftsman in releasing the natural fire and brilliance | | | | with it. |
| contained in the rough gem. A master craftsman | | | | An independent lab analysis is your best friend and |
| will get the most beauty out of even the smallest | | | | this is also a great test question for your jeweler. |
| diamond. A less skilled diamond cutter may use | | | | Ask to see the diamond in a more natural light, or |
| tricks to fool the consumer into thinking the | | | | at the very least not under the special lighting. |
| diamond is bigger and better than it is. | | | | Also ask if the diamond has any fluorescence. |
| A common cutting trick is to shallow cut the | | | | Your quality jeweler will give you honest answers |
| diamond. Common consumers often think that | | | | to all of these types of questions. |
| bigger is better. A rough diamond cut shallow will | | | | |