| 1. People tend to click more often when | | | | But knowing those top 5 search terms also tells |
| specifically told to do so. | | | | me that I'm going to have to be creative with |
| CLICK HERE to download the secret to my | | | | my headlines, give my customers good, |
| success! No, really. Please... One day when talking | | | | memorable information that doesn't overwhelm |
| to a friend of mine through removing some | | | | them, and give them clear instructions on what to |
| spyware from his computer, I asked how he | | | | do on my site.7. The three-click rule states that |
| thought he got it. "I don't know..." he quickly | | | | any page in a site should be accessible in three |
| replied..."I guess I clicked on something that told | | | | clicks |
| me to click on it."... I do recall reading somewhere | | | | You've heard me say it before - A confused |
| that 10% of us turn our brains off when we get | | | | mind always says "No". So does a bored one. |
| online. If you want someone to buy something, | | | | We're living in the Information Management age. If |
| don't just tell them to buy it, tell them exactly | | | | you can't give your customers what they want in |
| how to buy it.2. Most people can't remember | | | | a quick and easy fashion, you won't have a |
| more than seven things at once | | | | customer to worry about. A few years back |
| There is a reason US phone numbers are 7 digits | | | | there was a big lawsuit between two major |
| long - 10 if you include the area code... Humans | | | | .com's about the concept of the "one click |
| are pattern driven creatures. We like 24 hours in | | | | checkout"... why? Because they knew then what I |
| a day, 7 days in a week, 4 weeks in a month, 12 | | | | am telling you now. You have to make it easy. |
| months in a year... and so on. The more patterns | | | | Easy to use. Easy to attract. Easy to remember. |
| we make as humans, the more our mind can | | | | Easy to understand. Easy.8. The average user will |
| relate different things. However, for the most of | | | | click 12 times before leaving a site |
| us, the patterns cannot be too complex. Don't | | | | We all want above average users on our |
| confuse your customers. Give them details. Allow | | | | websites, right? I know I do. If the average user |
| them to form the pattern in their mind. Then tell | | | | clicks 12 times on a website, and any page should |
| them to buy your product.3. Research shows that | | | | be no more than 3 clicks away, you can safely |
| web readers scan pages before they read | | | | reason that a visitor will visit 3 or 4 pages of |
| anything, meaning they may leave your site if it | | | | your website. Without your site being easy, |
| doesn't grab their attention. | | | | attractive, memorable, and clear... you'll just lose |
| In the dial up days, I used to tell people they had | | | | that visitor. When you have some time, take the |
| 30 seconds to make an impression on a visitor. | | | | grocery store poll. It's a fun one. Go into several |
| Now, it's a micro-fraction of that. The latest study | | | | different grocery stores in your town. Make note |
| indicated that a website had 3 seconds to deliver | | | | of where the milk is located. Chances are, you'll |
| the content to the user, and that a user would | | | | find the milk in the back corner. Not the easiest |
| make up their minds within 1 second. 1/2 second | | | | place to get to. You have to walk past all that |
| if that user was a female - seriously. It's what I | | | | other stuff. Then you have to walk past all that |
| call the "ummm". A site loads, a user says, | | | | stuff again on your way out. Chances are pretty |
| "Ummm..." and that's followed by a "yes" or a "no". | | | | high that you'll pick something up on the way to |
| As soon as that scan is done with, the user | | | | or from the milk before you check out. The |
| knows if they feel comfortable on your site. If | | | | exact same principle holds true for e-commerce. |
| you use highlighting and bolding of keywords on | | | | If you present your visitor with something to |
| your site - say about 7 of them per fold - and | | | | purchase on each page, chances are very high |
| you tell the customer what to do within those 7 | | | | that those 12 clicks will lead to a sale.9. Saturdays |
| highlighted or bolded words... your site has more | | | | and Wednesdays are the most popular day of |
| of a chance of converting a visitor into a | | | | the week to surf the Web |
| customer.4. Most buyers complete their | | | | These are the two days that you want your |
| purchase-related search engine research two or | | | | email to land in your newsreaders inbox. It's the |
| more weeks before they buy. | | | | two days you want to test market a new sales |
| Two weeks. 14 days. 2 sets of 7 days. If your | | | | item. It's the two days you should do whatever it |
| site doesn't make a lasting impression with the | | | | takes to double your daily e-commerce income. |
| user - even visually - they won't be back. And if | | | | Not to say you can slack off the other days.... it's |
| they don't come back, you don't make the | | | | just important to know when the customers are |
| sale.Not too long ago, I was doing some reasearch | | | | out there. Your logs might indicate that you have |
| on a particular subject. I had found a very good | | | | higher traffic on other days, but generally |
| source, and shared it with a colleague of mine. | | | | speaking, Saturdays and Wednesdays are |
| About two weeks later, we were discussing the | | | | prime.10. Twenty percent of Americans admit to |
| subject again. I hadn't book marked the page, and | | | | buying products they learned about in E-Mail |
| couldn't recall the name of the site. What I did | | | | Proper email marketing works. If you have the |
| recall was the pattern of the layout. I | | | | users permission to send them a commercially |
| remembered the red and blue colors, with the | | | | based email, and that email arrives in their inbox |
| yellow highlighted price. When I again found that | | | | on a Wednesday or Saturday, with an attention |
| pattern, I recalled more information about that | | | | grabbing headline followed by a well written blurb |
| website.Had that site not grabbed my attention, | | | | that doesn't confuse them, yet tells them exactly |
| and given me a few key items to remember, | | | | what to do - chances are high that you'll see a |
| they would have lost a sale. Needless to say, | | | | good return on that email.Some time last year, an |
| they got my business.5. People are more likely to | | | | associate and I decided to publish a sales report. |
| read a headline that is followed by a blurb | | | | This report was the result of several months |
| This week I was driving by a steak house. I | | | | worth of work, and could have been considered a |
| thought, "yeah.. I might like a steak tonight... but, | | | | little edgy by some. Our e-mail blast went out on |
| there are some other restraunts on this road..." | | | | a Friday night, so that it would be sitting in |
| As I got closer to the steak house, the smell of | | | | peoples in-boxes on Saturday. The initial email was |
| that wood burning grill assaulted my senses... | | | | written quite well, and was a very honest, |
| "Wow, I gotta have a steak, right now!" Was my | | | | memorable, clear, and direct message. Sales of |
| next thought.... What changed my mind? The blurb | | | | our report started Friday night. They did not end |
| after the headline. The restraunt itself wasn't | | | | until six weeks later. In fact, I can ammend that |
| enough to get the sale - but those guys aren't | | | | date, as just two weeks ago we got another |
| fools - they know how to get a customer in the | | | | request for the report. Seems someone just got |
| door. The same holds true for any attention | | | | around to opening that email.So, the 10 Keys to |
| grabbing headline - without any more information, | | | | E-Commerce Success: Make it Direct. Make it |
| it's just a headline. Without that smell, a steak is | | | | Simple.Make it Grab their attention. Make it |
| just a piece of dead cow.6. The top five search | | | | Memorable. Make it Meaningful. Make it Relative. |
| terms of all time are: Pam Anderson, Dragonball, | | | | Make is Easy. Make it Clear. Make it Timely. Make |
| Pokemon, Britney Spears, and WWE | | | | it Convenient. The one thing they all have in |
| To me, knowing what people are looking for is | | | | common: You have to make it.For |
| key. It's how you found this site. It's why you're | | | | MLMEruption.com, this is Phil Foster - The Trusted |
| reading, or listening to me right now. It's why you'll | | | | Voice of MLM. |
| purchase the products I endorse or produce for | | | | |