| Even if your book or service is
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| | choose from to make it easier. From my
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| excellent, they won't sell well unless
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| | list of benefits, Dan Poynter, self
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| you give your potential customers a
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| | publishing guru, gave this testimonial
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| reason to buy. Testimonials work harder
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| | for "How to Write your eBook or Other
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| than other promotional words, because
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| | Short Book-Fast!""This is not a book on
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| people want to get on the bandwagon when
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| | how to write. It is a book on how to get
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| others recommend.Book Back Cover
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| | it written. It is full of the shortcuts,
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| TestimonialsHere, you will need three
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| | experiences and tips only an insider
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| testimonials-- one from a celebrity or
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| | could know. Whether you are working on an
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| leader in your field, and from the man or
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| | eBook or a pBook, you will find Judy
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| woman on the street--thrilled readers.
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| | Cullins' wisdom invaluable."-Dan Poynter,
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| These testimonials are the most important
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| | author of The Self Publishing Manual and
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| thing to include on your back
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| | Writing Non-FictionIf you are writing
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| cover--better than benefits, better than
| |
| | fiction, include a few of your best
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| your bio, because your prospective buyers
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| | scenes from a chapter or two in your
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| trust your book more when others
| |
| | testimonials. Dialogue really engages
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| recommend it.Collect many more
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| | your readers.Tip: Offer to email more of
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| testimonials each time you email or meet
| |
| | the book if your testimonial giver
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| someone interested in your topic. Put
| |
| | wants.Write a List of 5-10 Benefits and
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| these in your front pages of your
| |
| | 5-10 Features.Whether you offer a service
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| book.Web and email Sales Letters
| |
| | or a product...Create your benefit list
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| TestimonialsOnce you collect 5 - 10
| |
| | and email it to the people you ask the
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| testimonials loaded with specific
| |
| | testimonials. When you make it easy for
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| benefits, keep them in your Word folder
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| | them to "buy" they will give you your
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| "Book Testimonials" and "Web
| |
| | testimonial on the spot.List your benefit
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| Testimonials." Organizing your files and
| |
| | phrases with a command verb first.-Get
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| folders make it so much faster to
| |
| | more credibility, trust, and lifelong
|
| retrieve these gems that help your sales
| |
| | income.
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| grow.Sprinkle your testimonials
| |
| | -Discover how to bring tartgeted Web
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| throughout your web site and email sales
| |
| | visitors for exloding sales.
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| letter. If you don't have a Web site,
| |
| | -See yourself smiling at all the new Web
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| check out with a good book and marketing
| |
| | sales.
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| coach how to sell via email. Ecommerce
| |
| | -Feel jump out of bed energy.
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| succeeds without investing a lot of
| |
| | -Feel 10 years younger without a face
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| money--a number one way to market
| |
| | liftAlways answer your customers, "Why
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| online.Without a short or long sales
| |
| | should I buy your product
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| letter, you have little chance of
| |
| | or service?" with strong benefits that
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| consistent monthly sales.You Don't Have
| |
| | will help them solve their
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| to Finish your Book to Get
| |
| | problem. Benefits sell. Include them in
|
| TestimonialsThink about the people you
| |
| | your testimonial.Judy Cullins, 20-year
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| ask. Are they busy with their business
| |
| | Book and Internet Marketing Coach helps
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| and personal life? Know that they
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| | with small businesses manifest their book
|
| probably won't want to read the whole
| |
| | and business dreams. Author of "How to
|
| book.Make it Easy for Them to "Buy."In
| |
| | Write your eBook or Other Short Book
|
| your first email or letter, include your
| |
| | Fast" and 11 others, she offers free help
|
| chapter titles, your "tell and sell," a
| |
| | through her monthly ezines, "The Book
|
| page or two from your best chapter. Say
| |
| | Coach Says. . .," and "Business Tip of
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| you know how busy they are and include a
| |
| | the Month" at or toll-free 866/200-9743.
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| list of benefit words and phrase they can
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| |
|
