| In August 1975 Gary Dahl, an advertising
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| | What if Gary Dahl had invented the
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| executive, came up with the wacky idea of
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| | 'Pebble People' and not the 'Pet Rock'?
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| having a 'rock' as a pet. He just didn't
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| | You could have seen them and then taken
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| want the hassle of looking after
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| | the idea a bit further by adding the
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| traditional pets like dogs, cats and
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| | manual and carrying case to your own
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| birds etc., which Gary considered to be
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| | version.What I'm saying to you is
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| too messy, expensive and hard to look
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| | this...Instead of just looking at the
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| after.After the initial weird looks and
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| | latest craze and saying:"Why didn't I
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| grunts from his friends, they soon came
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| | think of that?"You should be saying to
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| round to the idea, and thought the
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| | yourself:"What spin-off product could I
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| concept of 'Pet Rocks' was quite fun.Gary
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| | create, which would be the perfect
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| spent a couple of weeks creating a 'Pet
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| | compliment to this new 'fad' product that
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| Rock Training Manual' and designed a
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| | everyone is buying?"This 'reactionary'
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| small box to look like a miniature pet
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| | method will give you a much higher chance
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| carrying case. The manual contained tips
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| | of success. For every successful
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| on how the owner should look after their
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| | invention/inventor there are probably
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| new Pet Rock. The tips included how to
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| | thousands of unsuccessful ones.Let the
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| teach your Pet Rock to 'roll over and
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| | inventors pioneer a new game or
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| play dead' and how to 'house train'
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| | invention. Then, once you see something
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| them.A Leap Of FaithHe really felt he was
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| | that looks like a hit, that's the time to
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| onto something, and decided to exhibit
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| | jump in and take advantage.Let's suppose
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| his Pet Rocks at a gift show in San
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| | there's a new board game for adults.
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| Francisco, later in the year. He also
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| | Everyone seems to be talking about it,
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| wrote a press release and sent it out to
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| | AND buying it (very important).You could
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| all the major news agencies.As news of
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| | look at creating spin-off info products.
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| this latest fad began to get round, a
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| | For example, just fill in these blanks:*
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| number of local newspapers ran articles
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| | 7 Secret Ways To Win At _______* 21
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| on the story, and the Pet Rock phenomenon
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| | Successful Strategies For Playing
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| started to really gather pace.Gary
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| | ________* How To Play _______, A Quick
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| enjoyed an almost overnight success,
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| | Start Guide* ________ A Beginners Guide*
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| which saw Pet Rocks being sold all over
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| | ________ An Advanced Players Guide*
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| the world, and culminated with Gary being
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| | Alternative Games To Play With ________*
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| interviewed as a guest on Johnny Carson's
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| | Members Only Website For ________ Board
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| 'The Tonight Show'.Ever since the success
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| | Game EnthusiastsObviously, as I said
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| of the Pet Rocks in the 70's, many a
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| | before you have to consider copyright
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| would be inventor/entrepreneur has tried
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| | issues. However, you might be able to
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| to emulate the success of the Pet Rocks.
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| | strike a joint venture deal with the new
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| But so far, nothing has done quite so
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| | 'craze product' owners, or buy an
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| well. At least not something as wacky as
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| | exclusive license for your spin-off.My
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| a pet rock.My Childhood Memory Is A Bit
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| | Closing AdviceCreating your own craze
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| Faint, But...I was about 7 or 8 when I
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| | product or even a spin-off from one can
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| first saw the Pet Rocks, after my mum
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| | turn out to be extremely lucrative.
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| bought one as an ornament. I've always
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| | However, by their very nature, craze
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| had this memory of these little rocks
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| | products usually have a short shelf life.
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| with painted on eyes, staring at me from
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| | If you don't capitalize on it early, the
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| on top of the television.If my memory
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| | craze could be over before you are out of
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| serves correctly, my mum bought a few
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| | the blocks.Just keep your eyes open, and
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| different ones, but I never remembered
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| | regularly look into different markets and
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| seeing a manual or a Pet Rock carrying
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| | products outside of your usual focus.
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| case. In fact, we always called them
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| | Make a note of the spin-offs that are
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| 'Pebble People', not 'Pet Rocks'.I would
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| | being created for products in these
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| hazard a guess that the ones we bought we
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| | markets.Then, when a new fad does hit the
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| just a copy, or a 'knock off' of the
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| | marketplace, you might be able to borrow
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| original Pet Rocks. That said, my mum
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| | an idea from an unrelated niche, and use
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| enjoyed having them around the house, and
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| | a similar method to create a spin-off
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| I know my sister and I found them amusing
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| | product or service for the new craze.It
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| at the time.This does show you though,
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| | all about getting your brain in-tune, so
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| that you don't necessarily have to come
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| | that when an opening does present itself
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| up with a totally original idea to be
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| | - A: you will spot it, and B: you will
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| successful. Sure, you have to be careful
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| | know how to take advantage of it.I hope
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| that you don't get accused of copyright
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| | you found this useful.Jason Lewis is a
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| or trademark theft, but 'spin offs' from
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| | product developer, publisher and author
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| 'fad' products can often prove very
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| | of 'The Business Brainwaves Newsletter'.
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| profitable.Consider This Viewpoint...Lets
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| | Uncovering new business ideas, unique
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| say things had started off differently.
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| | concepts and marketing strategies.
|
