| Even if your book or service is | | | | my list of benefits, Dan Poynter, self |
| excellent, they won't sell well unless | | | | publishing guru, gave this testimonial |
| you give your potential customers a | | | | for "How to Write your eBook or Other |
| reason to buy. Testimonials work harder | | | | Short Book-Fast!""This is not a book on |
| than other promotional words, because | | | | how to write. It is a book on how to get |
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| others recommend.Book Back Cover | | | | experiences and tips only an insider |
| TestimonialsHere, you will need three | | | | could know. Whether you are working on |
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| leader in your field, and from the man | | | | Cullins' wisdom invaluable."-Dan |
| or woman on the street--thrilled | | | | Poynter, author of The Self Publishing |
| readers. These testimonials are the most | | | | Manual and Writing Non-FictionIf you are |
| important thing to include on your back | | | | writing fiction, include a few of your |
| cover--better than benefits, better than | | | | best scenes from a chapter or two in |
| your bio, because your prospective | | | | your testimonials. Dialogue really |
| buyers trust your book more when others | | | | engages your readers.Tip: Offer to email |
| recommend it.Collect many more | | | | more of the book if your testimonial |
| testimonials each time you email or meet | | | | giver wants.Write a List of 5-10 |
| someone interested in your topic. Put | | | | Benefits and 5-10 Features.Whether you |
| these in your front pages of your | | | | offer a service or a product...Create |
| book.Web and email Sales Letters | | | | your benefit list and email it to the |
| TestimonialsOnce you collect 5 - 10 | | | | people you ask the testimonials. When |
| testimonials loaded with specific | | | | you make it easy for them to "buy" they |
| benefits, keep them in your Word folder | | | | will give you your testimonial on the |
| "Book Testimonials" and "Web | | | | spot.List your benefit phrases with a |
| Testimonials." Organizing your files | | | | command verb first.-Get more |
| and folders make it so much faster to | | | | credibility, trust, and lifelong income. |
| retrieve these gems that help your sales | | | | |
| grow.Sprinkle your testimonials | | | | -Discover how to bring tartgeted Web |
| throughout your web site and email sales | | | | visitors for exloding sales. |
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| check out with a good book and marketing | | | | Web sales. |
| coach how to sell via email. Ecommerce | | | | -Feel jump out of bed energy. |
| succeeds without investing a lot of | | | | -Feel 10 years younger without a face |
| money--a number one way to market | | | | liftAlways answer your customers, "Why |
| online.Without a short or long sales | | | | should I buy your product |
| letter, you have little chance of | | | | or service?" with strong benefits that |
| consistent monthly sales.You Don't Have | | | | will help them solve their |
| to Finish your Book to Get | | | | problem. Benefits sell. Include them in |
| TestimonialsThink about the people you | | | | your testimonial.Judy Cullins, 20-year |
| ask. Are they busy with their business | | | | Book and Internet Marketing Coach helps |
| and personal life? Know that they | | | | with small businesses manifest their |
| probably won't want to read the whole | | | | book and business dreams. Author of "How |
| book.Make it Easy for Them to "Buy."In | | | | to Write your eBook or Other Short Book |
| your first email or letter, include your | | | | Fast" and 11 others, she offers free |
| chapter titles, your "tell and sell," a | | | | help through her monthly ezines, "The |
| page or two from your best chapter. Say | | | | Book Coach Says. . .," and "Business Tip |
| you know how busy they are and include a | | | | of the Month" at or toll-free 866 |
| list of benefit words and phrase they | | | | 200-9743. |
| can choose from to make it easier. From | | | | |