| This guide will not tell you which diamond to buy | | | | recognized and respected.Some of the more |
| or how to select the right diamond for you. This | | | | popular and recognized laboratories can be found |
| guide will help you protect yourself on the internet | | | | at Independently Certified DiamondsA grading |
| when you find that magnificent gem that you | | | | certificate should NEVER state a value. A true |
| must have.There are many horror stories | | | | grading certificate only states the characteristics |
| circulating about eBay and other online diamond | | | | of a diamond. It will never give an indication of the |
| purchases gone bad. Most of them are true! The | | | | value of the diamond. Certificates stating value |
| chief reason why these unfortunate buyers were | | | | are Valuation or Appraisal Certificates, not grading |
| conned was because they did not follow the first | | | | certificates. Be wary of sellers claiming to be |
| and most important rule for purchasing a | | | | selling 'Certified Diamonds' where the certificate |
| diamond:Rule 1 - GET EDUCATEDBuying a | | | | states a value.Valuers generally do not have |
| diamond can be a daunting task. There are | | | | access to the sophisticated equipment required to |
| volumes of information available on the internet | | | | grade a diamond with the accuracy of a real |
| about the various characteristics of diamonds. | | | | grading laboratory. Valuers normally make and |
| Diamond retailers (online and bricks-and-mortar) | | | | educated assessment of the characteristics of |
| make various claims and use colourful terminology | | | | the diamond. As I have illustrated above, a small |
| to impart to you the quality, authenticity and | | | | mistake, calling a diamond a VVS2 rather than a |
| beauty of the diamond they are trying to sell to | | | | VS1 could have a significant impact on the |
| you.Rule 1 does not state 'Become a diamond | | | | price.Rule 3 - SET YOUR PRICEYou now have the |
| Expert.' Rule 1 states 'Get Educated.' This means | | | | tools and the knowledge to determine a fair price |
| do a little bit of reading. Understand what factors | | | | for a diamond. Firstly, ignore all 'Valued At' |
| affect the price of a diamond. Understand how | | | | statements.1. Would you accept a valuation from |
| you can be certain that those factors, as they | | | | an estate agent selling you a house?2. Would you |
| relate to a diamond being shown to you, can be | | | | sell a diamond for $3,000 if its true value was |
| checked, verified or substantiated. Understand | | | | $10,000?See my point?Once you have found a |
| what sellers are really saying when they state | | | | certified stone that you would like to purchase, |
| 'Top Quality VVS2-VS1' or 'Big Size 8-10 Points'A | | | | shop around before making your purchase. There |
| great place to start your reading is our Diamond | | | | are numerous online diamond retailers selling |
| Buying Guide.Do a Google search for 'Diamond | | | | certified diamonds. The best way to determine a |
| Buyers Guide.' You will get many results, with | | | | fair price is to search their databases for similarly |
| most guides giving you similar information, so do | | | | graded stones. The results you get from these |
| not waste your time reading all of them. Just | | | | online retailers should give you a very good |
| make sure you understand the 4 C's and how | | | | indication of the true online retail value for the |
| they can affect t the price of a diamond. Get a | | | | diamond.I must just stop here to clarify my |
| feel for the terminology related to diamonds.To | | | | statement above: 'true online retail value.' It is |
| illustrate this point, let us look at the effect of | | | | important to note that, in the current |
| clarity on a diamond's price. Take a 1 Carat, G | | | | marketplace, online diamond retailers are selling |
| Colour diamond with an Excellent proportion grade | | | | diamonds significantly cheaper than traditional |
| and an Excellent make. Now compare a VVS2 | | | | bricks-and-mortar retailers. It is important to |
| stone to a VS1 stone. At the time of writing, the | | | | verify your price based on internet retailer prices |
| VS1 stone could be purchased from a particular | | | | and not traditional jewellers. Again, make sure you |
| internet retailer for AU$12,043.38 while the VVS2 | | | | are only searching certified diamonds.Rule 4 - |
| stone is available at the same merchant for | | | | MAKE YOUR PURCHASE - SAFELYWhen you |
| AU$13,582.76, almost a 13% difference in price! | | | | complete your purchase ensure you request a |
| So if a seller is advertising a VVS2-VS1 stone, | | | | 'Diamond Validation Escrow' method of payment. |
| wouldn't you like to know what the exact clarity | | | | This service combines a traditional escrow |
| actually is? I would.Having a little bit of knowledge | | | | transaction and a verification service where the |
| will help you identify potential false claims.This | | | | diamond is assessed by a recognised diamond |
| brings me directly to Rule 2Rule 2 - BUY | | | | grading laboratory to ensure it matches the |
| CERTIFIEDAny seller can claim that their diamond | | | | seller's description.When using this service, you will |
| is a VVS2 stone rather than a VS1. It is simple; | | | | make your payment to Escrow Australia who will |
| remove a V and change the 1 to a 2, but how | | | | hold your funds in Escrow. The seller will then |
| that seller substantiate the claim? That is the | | | | send the stone to Gemex who check the |
| important question. A diamond grading certificate | | | | diamond and verify that it is the stone described |
| from an internationally recognized and endorsed | | | | by the grading certificate. Only when the diamond |
| diamond grading laboratory is the only document | | | | has been verified, does your payment get |
| that can accurately confirm a diamonds quality is | | | | released to the seller. At the same time the stone |
| as claimed.When buying a stone, find out if it | | | | is delivered directly from Gemex to you. If the |
| comes with a grading certificate. Also find out | | | | stone does not check out, your funds are |
| which laboratory has issued the certificate. Then | | | | returned to you and the stone is returned to the |
| make sure the issuing laboratory is internationally | | | | merchant. |