| Even if your book or service is excellent, they | | | | my list of benefits, Dan Poynter, self publishing |
| won't sell well unless you give your potential | | | | guru, gave this testimonial for "How to Write your |
| customers a reason to buy. Testimonials work | | | | eBook or Other Short Book-Fast!""This is not a |
| harder than other promotional words, because | | | | book on how to write. It is a book on how to get |
| people want to get on the bandwagon when | | | | it written. It is full of the shortcuts, experiences |
| others recommend.Book Back Cover | | | | and tips only an insider could know. Whether you |
| TestimonialsHere, you will need three | | | | are working on an eBook or a pBook, you will find |
| testimonials-- one from a celebrity or leader in | | | | Judy Cullins' wisdom invaluable."-Dan Poynter, |
| your field, and from the man or woman on the | | | | author of The Self Publishing Manual and Writing |
| street--thrilled readers. These testimonials are the | | | | Non-FictionIf you are writing fiction, include a few |
| most important thing to include on your back | | | | of your best scenes from a chapter or two in |
| cover--better than benefits, better than your bio, | | | | your testimonials. Dialogue really engages your |
| because your prospective buyers trust your book | | | | readers.Tip: Offer to email more of the book if |
| more when others recommend it.Collect many | | | | your testimonial giver wants.Write a List of 5-10 |
| more testimonials each time you email or meet | | | | Benefits and 5-10 Features.Whether you offer a |
| someone interested in your topic. Put these in | | | | service or a product...Create your benefit list and |
| your front pages of your book.Web and email | | | | email it to the people you ask the testimonials. |
| Sales Letters TestimonialsOnce you collect 5 - 10 | | | | When you make it easy for them to "buy" they |
| testimonials loaded with specific benefits, keep | | | | will give you your testimonial on the spot.List your |
| them in your Word folder "Book Testimonials" and | | | | benefit phrases with a command verb first.-Get |
| "Web Testimonials." Organizing your files and | | | | more credibility, trust, and lifelong income. |
| folders make it so much faster to retrieve these | | | | -Discover how to bring tartgeted Web visitors |
| gems that help your sales grow.Sprinkle your | | | | for exloding sales. |
| testimonials throughout your web site and email | | | | -See yourself smiling at all the new Web sales. |
| sales letter. If you don't have a Web site, check | | | | -Feel jump out of bed energy. |
| out with a good book and marketing coach how | | | | -Feel 10 years younger without a face liftAlways |
| to sell via email. Ecommerce succeeds without | | | | answer your customers, "Why should I buy your |
| investing a lot of money--a number one way to | | | | product |
| market online.Without a short or long sales letter, | | | | or service?" with strong benefits that will help |
| you have little chance of consistent monthly | | | | them solve their |
| sales.You Don't Have to Finish your Book to Get | | | | problem. Benefits sell. Include them in your |
| TestimonialsThink about the people you ask. Are | | | | testimonial.Judy Cullins, 20-year Book and Internet |
| they busy with their business and personal life? | | | | Marketing Coach helps with small businesses |
| Know that they probably won't want to read the | | | | manifest their book and business dreams. Author |
| whole book.Make it Easy for Them to "Buy."In | | | | of "How to Write your eBook or Other Short |
| your first email or letter, include your chapter | | | | Book Fast" and 11 others, she offers free help |
| titles, your "tell and sell," a page or two from your | | | | through her monthly ezines, "The Book Coach |
| best chapter. Say you know how busy they are | | | | Says. . .," and "Business Tip of the Month" at or |
| and include a list of benefit words and phrase | | | | toll-free 866/200-9743. |
| they can choose from to make it easier. From | | | | |