Why Testimonials are Number One in Selling

Even if your book or service is excellent, theymy list of benefits, Dan Poynter, self publishing
won't sell well unless you give your potentialguru, gave this testimonial for "How to Write your
customers a reason to buy. Testimonials workeBook or Other Short Book-Fast!""This is not a
harder than other promotional words, becausebook on how to write. It is a book on how to get
people want to get on the bandwagon whenit written. It is full of the shortcuts, experiences
others recommend.Book Back Coverand tips only an insider could know. Whether you
TestimonialsHere, you will need threeare working on an eBook or a pBook, you will find
testimonials-- one from a celebrity or leader inJudy Cullins' wisdom invaluable."-Dan Poynter,
your field, and from the man or woman on theauthor of The Self Publishing Manual and Writing
street--thrilled readers. These testimonials are theNon-FictionIf you are writing fiction, include a few
most important thing to include on your backof your best scenes from a chapter or two in
cover--better than benefits, better than your bio,your testimonials. Dialogue really engages your
because your prospective buyers trust your bookreaders.Tip: Offer to email more of the book if
more when others recommend it.Collect manyyour testimonial giver wants.Write a List of 5-10
more testimonials each time you email or meetBenefits and 5-10 Features.Whether you offer a
someone interested in your topic. Put these inservice or a product...Create your benefit list and
your front pages of your book.Web and emailemail it to the people you ask the testimonials.
Sales Letters TestimonialsOnce you collect 5 - 10When you make it easy for them to "buy" they
testimonials loaded with specific benefits, keepwill give you your testimonial on the spot.List your
them in your Word folder "Book Testimonials" andbenefit phrases with a command verb first.-Get
"Web Testimonials." Organizing your files andmore credibility, trust, and lifelong income.
folders make it so much faster to retrieve these-Discover how to bring tartgeted Web visitors
gems that help your sales grow.Sprinkle yourfor exloding sales.
testimonials throughout your web site and email-See yourself smiling at all the new Web sales.
sales letter. If you don't have a Web site, check-Feel jump out of bed energy.
out with a good book and marketing coach how-Feel 10 years younger without a face liftAlways
to sell via email. Ecommerce succeeds withoutanswer your customers, "Why should I buy your
investing a lot of money--a number one way toproduct
market online.Without a short or long sales letter,or service?" with strong benefits that will help
you have little chance of consistent monthlythem solve their
sales.You Don't Have to Finish your Book to Getproblem. Benefits sell. Include them in your
TestimonialsThink about the people you ask. Aretestimonial.Judy Cullins, 20-year Book and Internet
they busy with their business and personal life?Marketing Coach helps with small businesses
Know that they probably won't want to read themanifest their book and business dreams. Author
whole book.Make it Easy for Them to "Buy."Inof "How to Write your eBook or Other Short
your first email or letter, include your chapterBook Fast" and 11 others, she offers free help
titles, your "tell and sell," a page or two from yourthrough her monthly ezines, "The Book Coach
best chapter. Say you know how busy they areSays. . .," and "Business Tip of the Month" at or
and include a list of benefit words and phrasetoll-free 866/200-9743.
they can choose from to make it easier. From